Photographers Journal

Why Every Photographer Should Define a Content Marketing Strategy

Photography is 20% great photos, 80% effective business and marketing strategy execution

There are a lot of great photographers out there. There are not a lot of photographers who are great on the business and marketing side of things. As photographers, we absolutely must build a set of business and marketing skills, or we will never reach out full potential. The Internet is just too big to hope someone randomly finds you. You need a plan that is documented and executed on a daily basis.

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The Gear I use for Portrait Photography

Oh boy! Another Gear article…

Yup, I’m writing what the world needs, another gear article. I’m writing this as “What gear do you use?” is pretty much the number one question I am asked on social media. As much as this question is hated by more seasoned photographers, it does have its value.

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Not another "Boost Your Instagram Following" Post!

Instagram is an endless ocean of content that overwhelms its user base with content options. How can you get found? How can you get in front of your target audience and grow your base?  It’s hard, but it doesn’t have to be.   I’ve devised a viable approach to growing my IG base.  My main account, @maphoppingmac, grew by 5,000 followers in the past 60-ish days. I grew a back-up account (@mactakesallthephotos) from 0 to 10,000 likes in 4 months. So, it is possible to grow your account, you just need a plan and the discipline to execute it EVERY FREAKING DAY!

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